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Strategy
Growth marketing leadership
Go-to-market planning, full-funnel demand generation, paid media, lifecycle strategy, conversion rate optimization and A/B testing, and performance measurement across B2B and SaaS environments.
Growth marketing · AI creative · Founder-led strategy
Growth systems, creator-grade storytelling, and AI-first execution.
I help brands and teams turn strategy into content, demand generation, and measurable growth. My work blends executive-level marketing leadership with modern AI production workflows across acquisition, conversion optimization, lifecycle strategy, video, and personal branding.
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Capabilities
Core capabilities
With 20+ years of experience in growth marketing, demand generation, and SaaS strategy, I’ve led programs across cybersecurity, AI, adtech, martech, and enterprise technology brands including Teramind, FICO, Quantcast, Persado, and Uber AI Solutions.
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Creative systems
AI content production
AI-assisted workflows for video, creator content, brand storytelling, repurposing systems, and scalable production that compresses turnaround time without flattening quality.
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Advisory
Founder and executive positioning
Messaging, thought leadership, offer clarity, personal branding, and strategic content built for operators, consultants, and modern service-led businesses.
Selected work
Featured case studies
Selected examples across cybersecurity, enterprise technology, AI, adtech, and digital brand growth, spanning strategic marketing leadership, CRO and A/B testing, website performance, positioning, and demand generation.
Ad creative
Teramind LinkedIn ad creative
Four creative systems and 24 LinkedIn ads for Teramind, from customer remarketing to product-led free live demo campaigns. Each ad pairs on-brand design with paste-ready copy, a defined audience, a conversion path and a KPI.
Concept and creative work. Includes full copy, CTAs and review boards.
Experience
Experience snapshot
A career built around translating marketing strategy into execution across acquisition, website performance, positioning, demand generation, and long-term brand growth.
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Current
Head of Demand Generation
Teramind
Leading growth marketing for a workforce-intelligence and insider-risk platform, spanning free-trial and demo conversion, paid acquisition creative, lifecycle and remarketing strategy, and marketing technology operations.
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Current
Founder & Creative Director
Fornelli by Design
Creative and strategic practice focused on AI-assisted content creation, brand storytelling, growth strategy, and founder-led market positioning.
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Recent
Contractor
Uber AI Solutions
Applied AI-forward strategic thinking in a modern solutions context, reinforcing the bridge between enterprise workflow thinking and creative execution.
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Prior
Head of Growth / Senior Growth Roles
Persado, Quantcast, and related SaaS organizations
Owned performance marketing, demand generation, acquisition, analytics, lifecycle thinking, and cross-functional growth programs within high-velocity B2B environments.
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Career arc
Marketing & Product Leadership
FICO, Rebrandly, Blurb, BPM, REC Solar, and others
Built a broad operating base across enterprise, startup, and consultancy contexts, combining demand creation, messaging, optimization, and market education.
Positioning
A growth operator with a creator’s eye.
I work at the intersection of demand generation, AI-enabled production, performance strategy, and brand narrative. The goal is not just to make content or campaigns look modern, but to make them commercially useful.
Best suited for
Fractional growth leadership, conversion optimization for free-trial and demo funnels, AI content systems, strategic messaging, personal branding, and high-trust marketing execution for modern businesses.
About DavidContact
Let’s build a sharper growth story.
Open to conversations where thoughtful strategy and hands-on execution matter, from strategic marketing leadership to AI-powered content workflows.
Download my Resume