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David Fornelli

Performance Advertising/Marketing Professional

My name is David Fornelli. an experienced solution-focused digital marketing professional with hands-on experience in revenue marketing, product marketing, multi-channel acquisition strategies (search engine marketing, organic search engine optimization, social media marketing, display advertising, native advertising, and content marketing), conversion optimization, marketing operations, and web analytics.

In addition, I have professional experience in analyzing customer usage and behavior data to apply to marketing and advertising strategies that support the customer journey from start to finish to optimize conversion rates across multiple platforms incrementally.


Profile

Age: 40
Address: San Ramon, California
Phone: (925) 264-9081
Status: Available
David Fornelli

Skills

As a performance advertiser/marketer, my mission has been to increase revenue through customer acquisition and retention. I've worked in this field for a little over 12+ years, during which time I've worked on performance advertising campaigns using omnichannel strategies for clients such as Quantcast, Blurb, & FICO.
Performance Advertising, %
100
Global Marketing Strategies, %
90
Analytics, %
100
Copywriting, %
90
Reporting, %
100
People Manager, %
90

Expirience

2019–2022

Head of Growth Marketing | Advertising Industry

quantcast corpQuantcast Inc, San Francisco, CA, USA
Working with the world’s largest brands, agencies, and publishers, delivering high-impact customer insights and digital advertising that matters. Partnering with teams across functions, including content, marketing, finance, product, and operations, to drive incremental growth across all areas of the marketing funnel.
  • Website, E-mail, & Content A/B Testing
  • SEO Optimizations (technical & on-page)
  • Acquisition & Retention Marketing Programs
  • Advertising (SEM, Display, Native, & Video) |( Google, Bing, Facebook, LinkedIn, Twitter, Instagram, YouTube, & Quantcast Platform)
CRM: Salesforce | CMS: WordPress | EDM: Marketo | Analytics: Google Analytics (universal & GA4)

2018–2019

Head of Growth (SEO/CRO) | Publishing Industry

blurb incBlurb®, San Francisco, CA, USA
Responsible for analyzing customer usage and behavior data to understand and guide the online customer journey from start to finish and drive better conversion rates across Blurb's websites and applications.
  • CRO Optimizations (A/B Testing Website, E-mail, & Content)
  • SEO Optimizations (technical, on-page, & off page)
  • Acquisition & Retention Digital Marketing Programs
Optimizely, Visual IQ, Tealium, Google Analytics 360, AirTable, Tableau, MOZ, SEM Rush, Deep Crawl

2018–2019

Senior Digital Marketing Manager | Finance Industry

BPM LLPBPM LLP, San Francisco, CA, USA (formally Burr Pilger Mayer)
Provide a strategic direction for the business marketing tech stack and to build and execute internally & externally technologies & strategies. In addition, capturing data; reviewing metrics for insights & best practices. Providing innovative ways to promote campaigns & engagement while capturing targeting audiences.
  • CRO Optimizations (A/B Testing Website, E-mail, & Content)
  • SEO Optimizations (technical, on-page, & off page)
  • Acquisition & Retention Digital Marketing Programs
CRM: Dynamics & SharePoint | EDM: ClickDimensions & Pardot | CMS: Content Pilot


2016–2017

Senior Digital Marketing Manager | Energy Industry

REC-Solar-LogoREC Solar Corp, San Rafael, CA, USA
Provide a strategic direction for the business marketing tech stack and to build and execute internally & externally technologies & strategies. In addition, capturing data; reviewing metrics for insights & best practices. Providing innovative ways to promote campaigns & engagement while capturing targeting audiences.
  • Web Development (WordPress)
  • Acquisition & Retention Digital Marketing Programs
  • Acquisition & Retention Digital Marketing Programs
EDM: Pardot | CMS: WordPress | CRM: SalesForce | Analytics: Google Analytics (universal)

2009–2017

Head of Marketing | Sports Retail Industry

LAR-LOGOLike A Rebel Apparel, Las Vegas NV
Lead driver in setting up all aspects of digital marketing from web design to development to managing.
  • Web Development (Chase eCommerce CMS)
  • SEO & SEM
  • Acquisition & Retention Digital Marketing Programs
CMS: Chase | CRM: Chase| Analytics: Google Analytics (universal)

2010–2016

Digital Marketing, Social Media, SEO & Web Analytics Manager | Financial Technology Industry

fico-logoFICO® (Fair Isaac Corporation)
Managed key channels for corporate marketing including, online engineering community, social media accounts, and email marketing (demand generation).
  • CRO Optimizations (A/B Testing Website, E-mail, & Content)
  • SEO Optimizations (technical, on-page, & off page)
  • Acquisition & Retention Digital Marketing Programs
CRM: SalesForce | CMS: WordPress | EDM: Eloqua (certified)

Unique Methods

Quality Services

Excellent result

Education

2021–2021

Digital Advertising Certification

Quantcast Certified

2021–2021

Quantcast Advertising Platform Certification

Quantcast Certified

2019–2019

SEO Toolkit

SEMRush

2016–2016

AdWords Certificate - Fundamentals for Audiences Course

Google AdWords

2012–2012

Master Certificate

Eloqua

2010–2010

Analytics Academy & Analytics IQ

Google


Contact

Find me on LinkedIn or connect with me directly by email.
Phone
(925) 264-9081

Location
San Francisco, California