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David Fornelli

Performance Advertising/Marketing Professional

I am David Fornelli, a seasoned growth marketing expert specializing in results-driven digital marketing solutions. My expertise encompasses revenue marketing, product marketing, and multi-channel acquisition strategies, including search engine marketing, organic search engine optimization, social media marketing, display advertising, native advertising, and content marketing. Additionally, I excel in conversion optimization, marketing operations, and web analytics. Leveraging my proficiency in customer behavior analysis and data-driven insights, I develop tailored marketing and advertising approaches that enhance the customer journey from inception to completion. By doing so, I consistently enhance conversion rates across various platforms, driving incremental growth and success for businesses.

Profile

Age: 42
Address: Henderson, NV
Phone: (702) 708-1609
Status: Available
David Fornelli

Skills

As a seasoned Growth Marketing Specialist with over 20 years of experience, my primary objective has been to drive revenue growth by implementing effective customer acquisition and retention strategies. Throughout my career, I have successfully executed high-performance advertising campaigns by leveraging omnichannel tactics for esteemed clients, including Quantcast, Blurb, and FICO.
LLM Expert, %
95
Generative AI, %
95
Performance Metrics, %
100
Copywriting, %
90
Reporting, %
100
People Manager, %
90

Expirience

2022– Current

Senior Manager Corporate Marketing | AI-powered language generation

PersadoPersado, New York City, NY, USA
I manage several key segments within marketing that span from advertising platforms & campaign development and deployment to the corporate marketing custom WordPress website. I also manage Persado's entire social ecosystem which includes strategies for LinkedIn, Facebook, Twitter, Threads, & Instagram.
  • Website, & Content A/B Testing
  • SEO Optimizations (technical & on-page)
  • Acquisition & Retention Marketing Programs
  • Advertising (SEM, Display, Native, & Video) |( Google, Bing, Facebook, LinkedIn, Twitter, Instagram, YouTube
  • LLM AI Prompt engineer
CRM: Salesforce | CMS: WordPress | Analytics: Google Analytics (GA4) | Pathfactory | 6Sense | Drift | Pardot
2022– 2023

Digital Marketing Consultant | AI SaaS Marketing Technology

charmaCharma, Los Angeles, CA, USA
As a proficient Growth Marketing Specialist at Charma, I am instrumental in propelling the company's expansion by devising and implementing effective strategies to enhance customer acquisition and engagement. My comprehensive approach incorporates a multitude of channels, such as content marketing, email outreach, social media management, and targeted paid advertising campaigns, to ensure maximum impact and sustainable growth.
  • Website, & Content A/B Testing
  • SEO Optimizations (technical & on-page)
  • Acquisition & Retention Marketing Programs
  • Advertising (SEM, Display, Native, & Video) |( Google, Bing, Facebook, LinkedIn, Twitter, Instagram, YouTube
CRM: Hubspot | CMS: Webflow | Analytics: Google Analytics (universal & GA4) | Segment | Amplitude
2019–2022

Head of Growth Marketing | Advertising Industry

quantcast corpQuantcast Inc, San Francisco, CA, USA
Working with the world’s largest brands, agencies, and publishers, delivering high-impact customer insights and digital advertising that matters. Partnering with teams across functions, including content, marketing, finance, product, and operations, to drive incremental growth across all areas of the marketing funnel.
  • Website, E-mail, & Content A/B Testing
  • SEO Optimizations (technical & on-page)
  • Acquisition & Retention Marketing Programs
  • Advertising (SEM, Display, Native, & Video) |( Google, Bing, Facebook, LinkedIn, Twitter, Instagram, YouTube, & Quantcast Platform)
CRM: Salesforce | CMS: WordPress | EDM: Marketo | Analytics: Google Analytics (universal & GA4)
2018–2019

Head of Growth (SEO/CRO) | Publishing Industry

blurb incBlurb®, San Francisco, CA, USA
Responsible for analyzing customer usage and behavior data to understand and guide the online customer journey from start to finish and drive better conversion rates across Blurb's websites and applications.
  • CRO Optimizations (A/B Testing Website, E-mail, & Content)
  • SEO Optimizations (technical, on-page, & off page)
  • Acquisition & Retention Digital Marketing Programs
Optimizely, Visual IQ, Tealium, Google Analytics 360, AirTable, Tableau, MOZ, SEM Rush, Deep Crawl
2018–2019

Senior Digital Marketing Manager | Finance Industry

BPM LLPBPM LLP, San Francisco, CA, USA (formally Burr Pilger Mayer)
Provide a strategic direction for the business marketing tech stack and to build and execute internally & externally technologies & strategies. In addition, capturing data; reviewing metrics for insights & best practices. Providing innovative ways to promote campaigns & engagement while capturing targeting audiences.
  • CRO Optimizations (A/B Testing Website, E-mail, & Content)
  • SEO Optimizations (technical, on-page, & off page)
  • Acquisition & Retention Digital Marketing Programs
CRM: Dynamics & SharePoint | EDM: ClickDimensions & Pardot | CMS: Content Pilot
2016–2017

Senior Digital Marketing Manager | Energy Industry

REC-Solar-LogoREC Solar Corp, San Rafael, CA, USA
Provide a strategic direction for the business marketing tech stack and to build and execute internally & externally technologies & strategies. In addition, capturing data; reviewing metrics for insights & best practices. Providing innovative ways to promote campaigns & engagement while capturing targeting audiences.
  • Web Development (WordPress)
  • Acquisition & Retention Digital Marketing Programs
  • Acquisition & Retention Digital Marketing Programs
EDM: Pardot | CMS: WordPress | CRM: SalesForce | Analytics: Google Analytics (universal)
2009–2017

Head of Marketing | Sports Retail Industry

LAR-LOGOLike A Rebel Apparel, Las Vegas NV
Lead driver in setting up all aspects of digital marketing from web design to development to managing.
  • Web Development (Chase eCommerce CMS)
  • SEO & SEM
  • Acquisition & Retention Digital Marketing Programs
CMS: Chase | CRM: Chase| Analytics: Google Analytics (universal)
2010–2016

Digital Marketing, Social Media, SEO & Web Analytics Manager | Financial Technology Industry

fico-logoFICO® (Fair Isaac Corporation)
Managed key channels for corporate marketing including, online engineering community, social media accounts, and email marketing (demand generation).
  • CRO Optimizations (A/B Testing Website, E-mail, & Content)
  • SEO Optimizations (technical, on-page, & off page)
  • Acquisition & Retention Digital Marketing Programs
CRM: SalesForce | CMS: WordPress | EDM: Eloqua (certified)

Unique Methods

Quality Services

Excellent result

Education

2023

Generative AI: The Evolution of Thoughtful Online Search

LinkedIn Certified
2023

Ethics in the Age of Generative AI

LinkedIn Certified
2021–2021

Digital Advertising Certification

Quantcast Certified
2021–2021

Quantcast Advertising Platform Certification

Quantcast Certified
2019–2019

SEO Toolkit

SEMRush
2023

What Is Generative AI?

LinkedIn Certified
2023

Streamlining Your Work with Microsoft Bing Chat

LinkedIn Certified
2023

Introduction to Artificial Intelligence

LinkedIn Certified
2016–2016

AdWords Certificate - Fundamentals for Audiences Course

Google AdWords
2012–2012

Master Certificate

Eloqua
2010–2010

Analytics Academy & Analytics IQ

Google

Portfolio

Most Recent Samples

More Works

Contact

Find me on LinkedIn or connect with me directly by email.
Phone
(702) 708-1609
Location
Henderson, Nevada
Email
david@davidfornelli.com

Find me on LinkedIn

David Fornelli