david fornelli

digital marketing professional

I'm a knowledgeable and experienced solution focused digital marketing professional with hands on experience in revenue marketing, product marketing, multi-channel acquisition strategies (search engine marketing, organic search engine optimization, social media marketing, display advertising, native advertising, content marketing), conversion optimization, marketing operations, and web analytics.

I have a well-rounded background in B2B and B2C marketing for both SMB and enterprise corporations in a wide range of industries ranging from e-commerce, IT, apparel, celebrities, publishing, social networking, travel & hospitality and not-for-profit. 7+ years of experience on the private consulting side helping over 40 small businesses and business owners such as P. Richards Inc., Like a Rebel Apparel, IntelligentBlue, KSJ Attorney's, The Red Vixen Apparel, e-Gads, achieving their business objectives online.


Age: 35
Address: 1050 Court St, San Rafael, CA
Status: Not Available


Corporate Level Expertise: - Content Marketing , - Social Media Optimization (SMO & SMM), - Marketing Operations, - Lead Generation, - Marketing acquisitions, - SEM (PPC Advertising), - Organic SEO, - Display Advertising, - Web Analytics & KPI design, - e-Commerce, - Conversion optimization, - Demand Generation
Enterprise Expert Knowledge: - SharePoint - WordPress - Jive - Drupal - Eloqua (E9 & E10 integration & management) - Salesforce (integration & management) Salesforce Pardot (integration & management) - Google Analytics - Adobe Dreamweaver CC - Adobe Photoshop CC - Adobe Lightroom CC
Branding, % 95
Web Design, % 95
CSS3, % 85
HTML5, % 89
DemandGen, % 90
Content Marketing, % 95


2016 — present

Digital Marketing Manager / Social Media Manager / SEO & Web Analytics Manager | REC Solar Corp.

REC Solar is a national leader in solar electric system design and installation. Focused on making solar affordable and simple, REC Solar specializes in business, government and utility projects, offering a local presence in all major solar markets in the U.S.

My involvement is to define a differentiated market position and drive growth taking this startup to a more corporate structure since REC was acquired by Duke Energy.

Marketing Platform Experience:
  • Web Development: SquareSpace, WordPress, HTML 5 & CSS3
  • Pardot (I designed custom landing pages for lead gen)
  • Salesforce
  • Campaign Management & Performance
  • SEO & SEM

2009 — 2017

Digital Marketing Manager | Like A Rebel Apparel

Lead driver in setting up all asspets of digital marketing from web design to development to managining.

2010 — 2016

Digital Marketing Manager / Social Media Manager / SEO & Web Analytics Manager / B2B Lead Gen Strategist | FICO® (Fair Isaac Corporation)

I managed several key components within marketing for FICO on the B2B side.

  • SEO lead strategist boosting FICO's web properties within Google rankings for all of our global websites.
  • FICO's online brand reputation manager; maintaining the companies positive online image & reputation by promoting the right messages via the right marketing channels & developed short term & long term marketing strategies that have taken FICO's online social footprint from 30K total followers to over 100K+ followers within 10 months.
  • B2B global sales enablement strategic lead consultant with responsibility for creating an ongoing process for sales to consistently & systematically have a valuable conversation with the right set of customer stakeholders at each stage of the demand generation marketing funnel.

Enterprise Level Marketing Platform Experience:
  • Web Development: SharePoint, Drupal, WordPress, Eloqua
  • Eloqua (E9 & E10)
  • Salesforce

ambitious & hard working

always delivers

idea creater


For all inquries on future opportunities.

San Rafael, CA