I'm a knowledgeable and experienced solution focused digital marketing professional with hands on experience in revenue marketing, product marketing, multi-channel acquisition strategies (search engine marketing, organic search engine optimization, social media marketing, display advertising, native advertising, content marketing), conversion optimization, marketing operations, and web analytics.
In addition I have professional experience in analyzing customer usage and behavior data to understand and guide the online customer journey from start to finish and drive better conversion rates across client websites and applications. Using data analytics and creative insight to improve website and UX engagement to drive measurable revenue growth.
"Sharp, creative, stylish and driven. David sees potential and has the technical capabilities to make a marketing vision into a reality. David is a man of many talents. At REC Solar, he singlehandedly drove our social strategy, built out landing pages for new websites, and managed our digital marketing presence. He really did the equivalent of three full-time positions. He's a fabulous marketer and a wonderful coworker and teammate."
"Clever, hard-working and entrepreneurial, David demonstrates tremendous initiative when it comes to boosting business results or honing his own skills and capabilities. He's also flexible, resilient and creative - qualities that serve him well in a highly dynamic environment. And finally, he's a terrific team player, quick to credit others for their contributions. A valuable member of the marketing team."
"David is one of the most dynamic, smart and talented individuals I have ever worked with. His continual enthusiasm and creative nature really compliment his technical knowledge. His experience is broad and deep. I worked with David on many projects whilst at FICO. Even being based in another country, he's very easy to work with, exceptionally communicative and such a decent, hardworking, honest person."
"One of my best decisions while working at FICO was hiring David. He has a brilliant mind and a tireless work ethic. I gave him many difficult assignments, like managing our online community, and he always excelled. He is talented in so many areas of online marketing/sales/SEO/social media that it's difficult to enumerate. He would master new systems seemingly overnight and then make them key areas of our marketing objectives. I have great respect for David's many skills and ability to make marketing succeed."
"I worked with David for over 4 years. During that time I've seen him tackle any project thrown at him; he takes them on with an enthusiasm that is contagious, and doesn't stop until the job is complete. His ability to learn everything given to him, lead to rapid promotions and vastly expanded responsibilities. He owns social and web analytics, but takes it upon himself to constantly stretch his skills, like learning eloqua and becoming a Photoshop guru. All that aside, he's hilarious and just an absolute pleasure to work with."
"Dave was my 'go to' guy. If a job was assigned to Dave I knew it would be completed on time and done above all expectations. He was a major asset to the company and compliment to exceptional guest service."
"David always worked hard and delivered a superior guest experience. He has a good work ethic and was a fun member of the team."
Responsible for driving the Account based Marketing (ABM) programs at FICO in the NORAM region. Objectives include targeting strategic clients and designing a customized marketing outreach plan that results in the retention and growth of these accounts. Additional focus areas include Search Engine Optimization (SEO), improving FICO's digital marketing presence on all regional websites. Additionally, I'm the online brand reputation manager; maintaining the companies positive online image & reputation by promoting the right messages via the right marketing channels & developed short term & long term marketing strategies that have taken FICO's online social footprint from 30K total followers to over 100K+ followers within 10 months. I'm also the B2B global sales enablement strategic lead consultant with responsibility for creating an ongoing process for sales to consistently & systematically have a valuable conversation with the right set of customer stakeholders at each stage of the demand generation marketing funnel.