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david fornelli

digital marketing professional

I'm a knowledgeable and experienced solution focused digital marketing professional with hands on experience in revenue marketing, product marketing, multi-channel acquisition strategies (search engine marketing, organic search engine optimization, social media marketing, display advertising, native advertising, content marketing), conversion optimization, marketing operations, and web analytics.

I have a well-rounded background in B2B and B2C marketing for both SMB and enterprise corporations in a wide range of industries ranging from e-commerce, IT, apparel, celebrities, publishing, social networking, travel & hospitality and not-for-profit. 7+ years of experience on the private consulting side helping over 40 small businesses and business owners such as P. Richards Inc., Like a Rebel Apparel, IntelligentBlue, KSJ Attorney's, The Red Vixen Apparel, e-Gads, achieving their business objectives online.


Profile

Age: 35
Address: 1050 Court St, San Rafael, CA
Status: Not Available

Skills

Experience
  • 8+ years of experience in email marketing and graphic design roles from start-ups to small business and up to midsize and even enterprise level business.
  • Experience using CRM and email marketing tools (Microsoft Dynamics 365, Click Dimensions, Pardot, Eloqua E9 & E10, Salesforce).
  • Experience with HTML5, CSSs, & multiple CMS platforms (WordPress, Drupal, SharePoint, Content Pilot, SquareSpace)
  • A/B testing experience
  • Consumer facing email marketing experience.
  • Internal stakeholder facing email experience.
  • Experience with building email campaigns and schedule emails for timely sends.
  • Experience with setting up and managing emails performance reports.
  • Experience in managing client customer databases (Salesforce, Dynamics 365, Eloqua).
  • Experience with assisting with production of creative digital marketing assets (Email Templates, Stationary, Web Templates, White Papers, e-Books).
  • Experience with several analytic tools such as Google Analytics, Google Tag Manager, SiteImprove, ClickDimensions, Dynamics 365
  • Experience with creating analytic reports
Skills
  • Associates in Computer Networking/Science.
  • Skilled in Adobe CC: PhotoShop, Dreamweaver, Illustrator.
  • Extremely proficient in Windows 10 and Microsoft Office (Word, PowerPoint, Excel, Outlook).
  • Proficient in MAC & Microsoft Office (Word, PowerPoint, Excel, Outlook).
  • Track record of data-driven execution and decision making.
  • Strong analytical and problem solving skills.
  • Excellent communication skills and attention to detail.
  • Able consistently produce collateral and support material with exceptional quality
Work Abilities / Expectations
  • My day-to-day responsibilities include various marketing campaign builds, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns, update to webpages and assets on the websites CMS. Tracking email, web and other digital marketing activities for overall performance and ROI.
  • Ability to participate in collaborative projects and coordinate deliverables/deadlines with clients and consultants throughout all phases of a project.
  • Self-starter who thrives in a fast-paced environments.
  • Capable of adhering to deadlines while working on multiple, diverse projects.
  • Ability to work in a challenging, fast-paced and energizing environments.
  • Ability to execute development, testing, and delivery phases of each email and program/campaign.
Branding, % 95
Web Design, % 95
CSS3, % 85
HTML5, % 89
DemandGen, % 90
Content Marketing, % 95

320
Projects Done
150
Happy Clients
933
Coffee Cups
975
Great Ideas

What people say?

"Sharp, creative, stylish and driven. David sees potential and has the technical capabilities to make a marketing vision into a reality. David is a man of many talents. At REC Solar, he singlehandedly drove our social strategy, built out landing pages for new websites, and managed our digital marketing presence. He really did the equivalent of three full-time positions. He's a fabulous marketer and a wonderful coworker and teammate."

Ann Frey Kroll, Marketing Campaign Manager, REC Solar

What people say?

"Clever, hard-working and entrepreneurial, David demonstrates tremendous initiative when it comes to boosting business results or honing his own skills and capabilities. He's also flexible, resilient and creative - qualities that serve him well in a highly dynamic environment. And finally, he's a terrific team player, quick to credit others for their contributions. A valuable member of the marketing team."

Steve Astle, Global Communications Executive - Specialization in Technology-Enabled Innovation and Disruption

What people say?

"David is one of the most dynamic, smart and talented individuals I have ever worked with. His continual enthusiasm and creative nature really compliment his technical knowledge. His experience is broad and deep. I worked with David on many projects whilst at FICO. Even being based in another country, he's very easy to work with, exceptionally communicative and such a decent, hardworking, honest person."

Joy Thomas, Global Event Operations Manager at QuintilesIMS

What people say?

"One of my best decisions while working at FICO was hiring David. He has a brilliant mind and a tireless work ethic. I gave him many difficult assignments, like managing our online community, and he always excelled. He is talented in so many areas of online marketing/sales/SEO/social media that it's difficult to enumerate. He would master new systems seemingly overnight and then make them key areas of our marketing objectives. I have great respect for David's many skills and ability to make marketing succeed."

Jamie Nelson, Online marketing, demand generation, & editorial expert

What people say?

"I worked with David for over 4 years. During that time I've seen him tackle any project thrown at him; he takes them on with an enthusiasm that is contagious, and doesn't stop until the job is complete. His ability to learn everything given to him, lead to rapid promotions and vastly expanded responsibilities. He owns social and web analytics, but takes it upon himself to constantly stretch his skills, like learning eloqua and becoming a Photoshop guru. All that aside, he's hilarious and just an absolute pleasure to work with."

Bray Coleman, Solutions Architect at DemandGen

What people say?

"Dave was my 'go to' guy. If a job was assigned to Dave I knew it would be completed on time and done above all expectations. He was a major asset to the company and compliment to exceptional guest service."

Gregg DiPipi, Experienced Nightlife and F&B operator

What people say?

"David always worked hard and delivered a superior guest experience. He has a good work ethic and was a fun member of the team."

Tex Doughty 安强, Country Manager Indonesia

Experience

2017 — present

Digital Marketing Manager / Lead Gen / SEO / Analytics |

BPM LLP, San Francisco, CA, USA (formally Burr Pilger Mayer)

My involvement is to provide a strategic direction for marketing technology and to build and execute internally & externally technologies & strategies. In addition; platform determination, benchmarking, messaging & audience identification. Capturing data / metrics for insights & best practices. Providing innovative ways promote campaigns & engagement while capturing targeting audiences

I also project manage the execution of digital marketing campaigns/projects, engaging with a large group of internal stakeholders to collect business requirements and ensuring they’re aligned with customer needs and defined through measurable business goals. I ensure that content on assigned sites will be relevant and discoverable, focusing on customer journey and leveraging web analytics and experimentation to define optimization strategies. I work with stakeholders to align content experiences with the company’s UX/UI principles and to simplify path for customers to acquire our client’s offerings (fee and paid).

Marketing Platform Experience:
  • Microsoft Dynamics 365
  • ClickDimensions
  • Pardot


Digital Marketing Tools Knowledge:
  • HTML5 / CSS3
  • Adobe Dreamweaver CC
  • Adobe Photoshop CC
  • Google Analytics
  • Site Improve
  • Content Pilot (Proprietary CMS Platform)

2016 — present

Digital Marketing, Social Media, SEO & Web Analytics Manager |

REC Solar Corp

REC Solar is a national leader in solar electric system design and installation. Focused on making solar affordable and simple, REC Solar specializes in business, government and utility projects, offering a local presence in all major solar markets in the U.S.

My involvement is to define a differentiated market position and drive growth taking this startup to a more corporate structure since REC was acquired by Duke Energy.

Marketing Platform Experience:
  • Web Development: SquareSpace, WordPress, HTML 5 & CSS3
  • Pardot (I designed custom landing pages for lead gen)
  • Salesforce
  • Campaign Management & Performance
  • SEO & SEM

2009 — 2017

Senior Digital Marketing Manager |

Like A Rebel Apparel, Las Vegas NV

Lead driver in setting up all asspets of digital marketing from web design to development to managining.

2010 — 2016

Digital Marketing, Social Media, SEO & Web Analytics Manager |

FICO® (Fair Isaac Corporation)
I managed several key components within marketing for FICO on the B2B side.

Account Based Marketing Manager for North America

Responsible for driving the Account based Marketing (ABM) programs at FICO in the NORAM region. Objectives include targeting strategic clients and designing a customized marketing outreach plan that results in the retention and growth of these accounts. Additional focus areas include Search Engine Optimization (SEO), improving FICO's digital marketing presence on all regional websites. Additionally, I'm the online brand reputation manager; maintaining the companies positive online image & reputation by promoting the right messages via the right marketing channels & developed short term & long term marketing strategies that have taken FICO's online social footprint from 30K total followers to over 100K+ followers within 10 months. I'm also the B2B global sales enablement strategic lead consultant with responsibility for creating an ongoing process for sales to consistently & systematically have a valuable conversation with the right set of customer stakeholders at each stage of the demand generation marketing funnel.

In addition

  • SEO lead strategist boosting FICO's web properties within Google rankings for all of our global websites.
  • FICO's online brand reputation manager; maintaining the companies positive online image & reputation by promoting the right messages via the right marketing channels & developed short term & long term marketing strategies that have taken FICO's online social footprint from 30K total followers to over 100K+ followers within 10 months.
  • B2B global sales enablement strategic lead consultant with responsibility for creating an ongoing process for sales to consistently & systematically have a valuable conversation with the right set of customer stakeholders at each stage of the demand generation marketing funnel.

Enterprise Level Marketing Platform Experience:
  • Web Development: SharePoint, Drupal, WordPress, Eloqua
  • Eloqua (E9 & E10)
  • Salesforce

ambitious & hard working

always delivers

idea creater



Contact

For all inquries on future opportunities.

Address
San Rafael, CA